Making it easier for international exhibitors

UMAMI Arena has entered into a collaboration with Trade and Distribution to make it significantly easier for international players to introduce their products and services to the Norwegian market.
A real boost for the entire food and beverage industry

UMAMI Arena 2025 was a great success, with nearly 21,000 visitors during three eventful days with great exhibitors, seminars, and professional competitions.
Borrow the stage at UMAMI Arena

UMAMI Arena is now launching a unique offer for exhibitors at next year’s major meeting place for everyone working in the food and beverage industry: borrow stage time for free! This is a golden opportunity to strengthen your own brand by sharing new insights and expertise that create engagement! Through a broad cooperation with our […]
Will invite startups to shine

UMAMI Arena wants to give value to the creators of the future and therefore invite startups with productss, equipment and solutions targeting the food and beverage industry. – The entire industry gathers here, so this is an important arena for showing off and building relationships with potential customers, partners and investors, says Torill Engelberg, director […]
The power of bringing the whole industry together

Planning of UMAMI Arena 2025 is in full swing!91% of visitors experience UMAMI Arena as the industry’s most important meeting place. Professionals come here to view what is new and find new suppliers. It is here that relationships are nurtured and built. UMAMI Arena will build further on this towards 2025. “We experience great demand […]
3 good reasons to become an exhibitor
1. INCREASE BRAND AWARENESSMeet relevant professionals within horeca, food industry, grocery, nightlife, bakery, canteen, institutional kitchen and more. 2. BUILD AND NURTURE BUSINESS RELATIONSHIPS 3. BOOST YOUR SALES BOOK YOUR STAND Facts and figures from UMAMI Arena 2023
Packaging – Production

Exhibitors in this category are manufacturers, suppliers, wholesalers, and distributors of packaging solutions for food and beverage. The Packaging and production category includes suppliers of: See preliminary List of exhibitors The CEO of ACT Logimark, Morten Mathisen, is a former exhibitor at Holdbar with extensive experience in the industry, and he is a representative for […]
Prices UMAMI Arena 2025
Prices from 2nd of July to 31.12.2023 50 sqm and more: NOK 2390 per sqm, exclusive of VAT12- 49 sqm: NOK 2590 per sqm, exclusive of VAT Stand rental within the BAREN area for cider, beer, wine and liquor, until 31.12.2023:From 9 sqm: NOK 1900 per sqm, exclusive of VAT Ordinary stand rental 50 sqm […]
Ready to repeat success in 2025

This year’s UMAMI ARENA was a great success with very positive feedback from both exhibitors and visitors. Director Torill Engelberg has now announced that the next UMAMI ARENA will be held as early as 2025. With this, the frequency of the event will be increased from every three to every two years. Over 400 businesses […]
Cider – Beer – Wine – Liquor

BAREN is a specialized hall for cider, beer, wine, and liquor. Exhibitors in this department are suppliers, manufacturers, wholesalers, agents, and distributors of alcoholic beverage and tobacco. During UMAMI Arena 2025, BAREN welcomed 5,595 qualified trade visitors – each representing real buying power. By invitation onlyBAREN is the section for cider, beer, wine and liquor […]