OPENING HOURS:  TUE – WED 10-18 | THU 10-19 | FRI 10-16

Cider – Beer – Wine – Liquor

BAREN is the department for cider, beer, wine, and liquor.

Exhibitors in this department are suppliers, manufacturers, wholesalers, agents, and distributors of alcoholic beverage and tobacco.

Access to BAREN is only for visitors over the age of 20 and with a liquor licence, based on Norwegian legislation.


BAREN has wind behind it
Alcoholic beverages such as cider, beer, wine and spirits saw an upswing in 2023, and we do not think this will be any less in 2025. We are moving BAREN – the department for cider, beer, wine and spirits to a separate hall, both to give them better development opportunities but also because of entrance logistics with high demand from visitors.

11,342 professionals found their way to BAREN during the days of UMAMI Arena 2023.

Useful links:

Area for startups

Other categories:

Food – Beverage   

Machinery – Equipment – Hygiene

Interior – Concepts   

Packaging – Production    

Sissel Marie A. Orset

Sissel is our sales manager
and has worked for NOVA Spektrum since 2017.

She has more than 15 years of experience from the grocery industry
and has a genuine interest in the food and beverage industry.

Do you want to be an exhibitor
at UMAMI Arena 2025?

Feel free to get in touch for a non-binding conversation.