OPENING HOURS:  TUE – WED 10-18 | THU 10-19 | FRI 10-16

Important arena for business opportunities

This is the place where the future is explored, new solutions are showcased, inspiration is shared, and valuable relationships are born. An arena for the industry, created with the industry, to build our future success together.

Key figures 2023


Exhibitors lighting the path

UMAMI Arena will welcome a dynamic and comprehensive mix of exhibitors spanning the entire food and beverage spectrum.  

From large well-known brand suppliers to small local producers, from machinery and equipment suppliers, through to hygiene specialists, interior and concept experts, packaging and production, and a wide selection of beer, wine, cider and liquor producers and suppliers.

3 good reasons to become an exhibitor


UMAMI Arena is the place to meet decision-makers, influencers and professionals who work in hospitality, restaurants, catering, convenience, grocery, canteens, institutions, bakeries, patisseries, cafés, nightlife, logistics, and food and beverage industry.

Everyone congregates in their UMAMI Arena to discover, network, share knowledge and satisfy their appetites for inspiration, development and opportunities.

  • 81% are decision-makers and influencers
  • 90% says that UMAMI Arena is the most important arena for the industry


More than 60 years of great flavors

NOVA Spektrum (earlier Norges Varemesse) has worked hand in hand with the food and drink industry since 1958, developing events, exhibitions and activity to support its ongoing development and success. We still have the same objective to support and develop this vital and exciting industry.

Sissel Marie A. Orset

Sissel is our sales manager
and has worked for NOVA Spektrum since 2017.

She has more than 15 years of experience from the grocery industry
and has a genuine interest in the food and beverage industry.

Do you want to be an exhibitor
at UMAMI Arena 2025?

Feel free to get in touch for a non-binding conversation.