German pavilion at UMAMI Arena
UMAMI Arena is strengthening its international focus and has entered into a collaboration with the Norwegian-German Chamber of Commerce for a German pavilion in 2027. “UMAMI Arena is the industry’s largest meeting place in the Nordic region, and that is precisely why this is an important investment for us. Here, German producers meet the right […]
‘Stronger Together’ is the Theme for UMAMI 2027
UMAMI Arena is raising its ambition for 2027. With the theme ‘Stronger Together – a Unified Boost for Growth’, the meeting place will become a more distinct engine for collaboration, innovation and value creation in the industry. “It is no longer enough to stand together, we must be stronger together,” says Torill Engelberg, Director of […]
MyStand is your exhibitor guide
When logged into MyStand, you will find all the information you need as a stand coordinator for planning your booth and preparing for the exhibition: Stand NumberHere you will find your booth location and stand number, as well as a hall map for the entire exhibition.(The first letter in the stand number indicates which hall […]
Turkey to Become the First International Pavilion at UMAMI Arena 2027
UMAMI Arena takes an important step as Norway’s largest meeting place for the food and hospitality industry will, for the first time in 2027, host an international pavilion. Turkey will be the first country to lead the way. – We are very excited and happy to be the first country to present a pavilion at […]
New concept at UMAMI Arena: Beer Boulevard
Beer Boulevard is a new UMAMI Arena concept for all breweries and suppliers of beer from around the world. BAREN is a specialized hall at UMAMI Arena dedicated to alcoholic beverages such as cider, beer, wine, and spirits. Here you’ll find Wine Street — the wine alley — which brings suppliers together and increases visibility […]
New report will lower the threshold for foreign suppliers
The market report ‘Succeeding in the Norwegian Market – Entry Guide’ is being launched by Trade and Distribution (TAD) in collaboration with UMAMI Arena. The report gathers key knowledge about the Norwegian market and makes it easier for foreign suppliers to understand framework conditions, consumer behaviour and official requirements. The idea behind the report came […]
Succeeding in the Norwegian Market
Norway is one of Europe’s most affluent food & beverage markets. High willingness to pay for quality, sustainability, and innovation makes it an attractive yet demanding market.«Succeeding in the Norwegian Market – Entry Guide» published by UMAMI Partner Trade and Distribution Norway (TAD) gives you the facts, insights, and strategies to succeed. Why this Entry […]
Are you a startup targeting the food and beverage industry?
Do you want to test out, present or launch your idea and concept at the number one meeting place in Scandinavia for professionals within the food and beverage sector? We want to give a boost to small and exciting startup companies and gather everyone in a StartUp area at UMAMI Arena – where the whole […]
Wine Street at UMAMI Arena
A dedicated area designed exclusively for national and international wine producers, suppliers, and exporters looking to access the Nordic markets.
Making it easier for international exhibitors
UMAMI Arena has entered into a collaboration with Trade and Distribution – a specialist in logistics and market access. The goal is clear: to make it significantly easier for international players to introduce their products and services to the Norwegian market. An easier way into Norway The Norwegian food market is characterized by high quality […]