BAREN is a specialized hall for cider, beer, wine, and liquor.
Exhibitors in this department are suppliers, manufacturers, wholesalers, agents, and distributors of alcoholic beverage and tobacco.
During UMAMI Arena 2025, BAREN welcomed 5,595 qualified trade visitors – each representing real buying power.
- Wine Street at UMAMI Arena – a stronger voice for wine.
- Beer Boulevard is a new UMAMI Arena concept for all breweries and suppliers of beer from around the world.
Access to BAREN is only for visitors over the age of 20 and with a liquor licence, based on Norwegian legislation.
Also see Exhibitors participating at UMAMI Arena 2025
Other product categories:
Machinery – Equipment – Solutions – Hygiene