BAREN is a specialized hall for cider, beer, wine, and liquor.
Exhibitors in this department are suppliers, manufacturers, wholesalers, agents, and distributors of alcoholic beverage and tobacco.
- Wine Street at UMAMI Arena – a stronger voice for wine.
- Beer Boulevard is a new UMAMI Arena concept for all breweries and suppliers of beer from around the world.
During UMAMI Arena 2025, BAREN welcomed 5,595 qualified trade visitors – each representing real buying power.
By invitation only
BAREN is the section for cider, beer, wine and liquor in hall B, and special regulations apply:
- Access to BAREN is restricted in accordance with Norwegian legislation (the Alcohol Act) to professionals aged 20 or above who represent a company holding a valid liquor license or a license to sell alcoholic beverages. Valid proof of age must be presented upon request.
- Access to BAREN is only by invitation from an exhibitor registered with a stand in Hall B, provided attendance complies with the regulations outlined above.
See preliminary list of Exhibitors participating at UMAMI Arena 2027
Other product categories:
Machinery – Equipment – Solutions – Hygiene
