– Your Gateway to the Nordic Market
Wine Street is a dedicated area at UMAMI Arena designed exclusively for national and international wine producers, suppliers, and exporters looking to access the Nordic markets.
Located within “BAREN” – UMAMI Arena’s specialized hall for alcoholic beverages – “Wine Street” offers a unique platform for showcasing wine to a highly targeted audience of buyers and decision-makers from the hospitality and licensed trade sectors.
Why Exhibit at Wine Street?
- Unique Exposure in a Regulated Market
Alcohol marketing is strictly regulated in Norway and across the Nordics. UMAMI Arena offers the opportunity to showcase your brand, build awareness, and connect with industry professionals and key stakeholders. - Direct Access to Decision-Makers
As a BAREN exhibitor, you reach exactly the right audience – handpicked professionals from restaurants, hotels, bars, and nightlife venues. All visitors are employed by a licenced business and of age 20+, guaranteeing valuable connections and high-quality leads. - Proven Numbers
In 2025, BAREN welcomed 5,595 qualified trade visitors – each representing real buying power.
– “We are very pleased with the turnout and the relevance of attendees. Our exhibitors confirmed that the right target groups were well represented,” says Torill Engelberg, Director of UMAMI Arena.
Wine Street – A Stronger Voice for Wine
Launched in 2025, Wine Street was created to give wine a stronger presence within the alcoholic beverage landscape at UMAMI Arena.
“Wine and food belong together. When paired well, they enhance each other – and the overall experience. That’s why wine deserves a clear and visible place at the leading arena for food and beverage professionals,” says Engelberg.
About UMAMI Arena
UMAMI Arena is the largest trade event in the Nordics for the food and beverage industry, gathering thousands of professionals from across retail, HoReCa, production, import/export, and distribution.
BOOK STAND see prices and registration form.
For more information on UMAMI Arena and available spots, contact Sales manager Sissel Orset (see contact information below)
