Norway is one of Europe’s most affluent food & beverage markets. High willingness to pay for quality, sustainability, and innovation makes it an attractive yet demanding market.
“Succeeding in the Norwegian Market – Entry Guide” published by UMAMI Partner Trade and Distribution Norway (TAD) gives you the facts, insights, and strategies to succeed.
Why this Entry Guide Matters
- Covers the full value chain from retail to foodservice and convenience.
- Actionable strategies grounded in current numbers and trends.
- Based on Nielsen NIQ, Gane & Graf 2025, and leading Norwegian data sources (SSB, Norges Bank, TradingEconomics).
What’s Inside the Entry Guide?
- Executive Summary
Key findings from Grocery (DVH), Foodservice (SHH), and Convenience (KBS). Overview of growth drivers, challenges, and macro trends. - Macro & Consumer Context
Norwegian economy outlook 2024–25: inflation, interest rates, unemployment, consumer confidence, and global influences. - Grocery (DVH)
- FMCG topline (value, volume, price trends Q1–Q2 2025)
- Market structure: NorgesGruppen, Coop, Rema 1000, Bunnpris
- Private label vs. brands, channel shifts, promo intensity
- Shopper behavior: price sensitivity, health & sustainability focus, digital grocery
- Foodservice (SHH)
- Market size & growth (value and volume)
- Structural trends: outlet types, employment, consolidation
- Consumer & operator dynamics: local sourcing, experience economy, sustainability, labor & margin pressures
- Convenience (KBS)
- ~3,500 outlets in 2024
- Role of “food on the go” vs. grocery
- Menu trends: hot food, snacks, beverages
- Electrification and fuel-station decline
- Sustainability & Innovation
Industry initiatives, consumer demand for greener/healthier options, packaging & waste reduction, digital efficiency tools. - Regulations & Market Entry
- Customs & Tariffs
- Labelling Requirements
- Excise and “Sin” Taxes
- EPR (Extended Producer Responsibility) Compliance
- Strategic Entry Pathways
- Opportunities & Risks
- Grocery: private label pressure, digitalization, price wars
- Foodservice: premiumization, tourism-driven growth, but cost pressure
- Convenience: redefining convenience in a low-fuel future
- Macro risks: inflation, labor shortages, geopolitical uncertainty
- Market Trends 2025
Practical Entry Roadmap - Conclusion
Clear recommendations for suppliers, distributors, and retailers on how to win in Norway.
Buy your Entry Guide here – €995
Gain a complete understanding of Norway’s grocery, foodservice, and convenience markets — and secure your entry into one of Europe’s most attractive markets.
For more information, contact: Trade and Distribution Norway AS, info@tradeanddistribution.no, tel +47 45 20 84 04.
UMAMI Partner: Trade and Distribution
UMAMI Arena has entered into a collaboration with Trade and Distribution to make it significantly easier for international players to introduce their products and services to the Norwegian market. Easier access to temporary import of the products to be presented and launched at UMAMI Arena is a first step.
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