OPENING HOURS:  TUE – WED 10-18 | THU 10-19 | FRI 10-16

StartUp area for entrepreneurs

Do you want to test out, present or launch your idea and concept at the number one meetingplace for professionals within the food and beverage sector? 

We want to give a boost to small and exciting startup companies and gather everyone in a StartUp area at UMAMI Arena – where the whole food and beverage industry meets. 

At UMAMI Arena you will have the unique opportunity to present your ideas and solutions to key players within the industry. Here you will meet your future customers and business partners, and make contacts that can be decisive for your business’s growth. 

UMAMI Arena is taking place every second year and brings together the entire range of decision-makers and professionals who work within the food and beverage industry, including: 

  • Manufacturers and suppliers of food and beverage, machines, equipment and hygiene solutions, interiors and concepts, and packaging. 
  • Buyers and professionals from catering, convenience and service trade, grocery, canteen, institutional kitchen, bakery, pastry shop, cafĂŠ, nightlife, food industry, logistics, transport and storage 
  • Procurement officers from public and municipal businesses

Read more about UMAMI Arena

Stand at the StartUp area

The start-up area has small and large light cubes. You can choose between Small or Large cube (see sketch). The area is carpeted.

Small cube complete – NOK 15,000 excl. of VAT
The price includes:

  • 1 light cube exclusively, with 4 profiling surfaces of 1x1meters each (see sketch) 
  • Your profile, company name and/or message is printed on all four sides of the cube 
  • Entry in the exhibitor list at 
  • Registration fee

Large cube, 1 side – NOK 15,000 excl. of VAT
The price includes: 

  • 1 side of a large light cube with a profiling surface of 2x2meters (see sketch) 
  • Your profile, company name and/or message is printed on the surface 
  • Entry in the exhibitor list at 
  • Registration fee

How to make a reservation in the StartUp area:

  • Choose Small or Large cube
  • Go to Registration form – UMAMI Arena
  • Select the product area(s) for your product, solution or idea, and select Startup 
  • Enter the total number of square meters of profiling surface.
    • Ex: Small cube (four sides of 1x1meter each) = 4 sq.
    • Ex: Large cube: (one side, 2x2meters) = 4 sq.m 
  • Fill in company information incl. invoice address, read and accept our Terms and Conditions, and press SEND 
  • You will receive a receipt on the submitted registration, and will then be contacted for further information and allocation of your space 
  • There is a limited number of cubes in the Startup area, and allocation of space will be on a first-come-first-serve basis.

To Registration form – UMAMI Arena

Please note:

  • Rollups are not allowed in the Startup area
  • If you choose the Large cube, you can order furniture and extra stand equipment from us (will be invoiced separately).

Do you have any questions?
Feel free to contact Torill Engelberg, director of UMAMI Arena, by e-mail: or phone +47 922 07 310.

Sissel Marie A. Orset

Sissel is our sales manager
and has worked for NOVA Spektrum since 2017.

She has more than 15 years of experience from the grocery industry
and has a genuine interest in the food and beverage industry.

Do you want to be an exhibitor
at UMAMI Arena 2025?

Feel free to get in touch for a non-binding conversation.