UMAMI Arena has entered into a collaboration with Trade and Distribution – a specialist in logistics and market access. The goal is clear: to make it significantly easier for international players to introduce their products and services to the Norwegian market.
An easier way into Norway
The Norwegian food market is characterized by high quality standards, strict import requirements, customs duties and complex distribution structures. For many international players, these represent a significant barrier to entry into the Norwegian and Nordic markets. Through the cooperation with Trade and Distribution, foreign exhibitors will now gain access to a complete support system for import, distribution and market positioning in Norway.
“Our partnership with Trade and Distribution will make it more seamless for international exhibitors to introduce their products to the Norwegian market,” says Director of UMAMI Arena, Torill Engelberg.
From exhibition to market
For many international producers, participation at UMAMI Arena is a first step on the road to export and growth in the Nordic region. With Trade and Distribution as a partner, our exhibitors can now take a step further to explore areas of opportunity in the Norwegian market. At the same time exhibitors will gain easier access to temporary import of the products that will be presented and launched at UMAMI Arena.
– We offer tailor-made partner solutions for food and beverage producers who want to establish themselves in Norway,” says Jon Bugge, Managing Director of Trade and Distribution.
“ Through our network and expertise, we help to ensure that good products find their way to store shelves, restaurants and consumers.”

UMAMI Arena as a door-opener
The collaboration with Trade and Distribution is a strategic initiative to strengthen UMAMI Arena’s role as Norway’s leading meeting place for the food and beverage industry:

“We will be a door-opener to the Norwegian professional market,” says Torill Engelberg.
“The collaboration with Trade and Distribution will provide foreign exhibitors with advice and practical assistance on everything related to logistics, customs declaration and goods handling, as well as advice on Norwegian regulations and consumer preferences.”
Strengthens the arena’s international profile
UMAMI Arena has established itself as a central arena in Norway for Norwegian and international players, producers and suppliers serving the food and meal industry. “The collaboration with Trade and Distribution is part of the arena’s international initiative and will make the event more attractive for producers from Europe and the rest of the world,” Torill Engelberg concludes.