UMAMI Arena has entered into a collaboration with Trade and Distribution – a specialist in logistics and market access. The goal is clear: to make it significantly easier for international players to introduce their products and services to the Norwegian market.
An easier way into Norway
The Norwegian food market is characterized by high quality standards, strict import requirements, customs duties and complex distribution structures. For many international players, these represent a significant barrier to entry into the Norwegian and Nordic markets.
The collaboration with Trade and Distribution is intended to make it easier and more seamless for our international exhibitors to bring their products to UMAMI Arena.
Through Trade and Distribution, foreign exhibitors will gain access to a complete support system for import, distribution and market positioning in Norway:
- Assistance with the temporary import of products to be showcased at UMAMI Arena
- Practical support with everything from logistics, customs clearance, and goods handling, to guidance on Norwegian regulations and consumer preferences.
From exhibition to market
For many international producers, participation at UMAMI Arena is a first step on the road to export and growth in the Nordic region. With Trade and Distribution as a partner, our exhibitors can now take a step further to explore areas of opportunity in the Norwegian market.
– We offer tailor-made partner solutions for food and beverage producers who want to establish themselves in Norway,” says Jon Bugge, Managing Director of Trade and Distribution. “Through our network and expertise, we help to ensure that good products find their way to store shelves, restaurants and consumers.”

Trade & Distribution Norway AS, contacts:
Jon Bugge, CEO
jon.bugge@tradeanddistribution.no / +47 45 208 404
Jens Meinich, Commercial Director
jens.meinich@tradanddistribution.no / +47 97 553 641
Tradeanddistribution.no