Do you want to succeed in the Norwegian Market?

Norway is one of Europe’s most affluent food & beverage markets. High willingness to pay for quality, sustainability, and innovation makes it an attractive yet demanding market.

Our 20-page Market Status Report 2025 gives you the facts, insights, and strategies to succeed.

What’s Inside the Report?

1. Executive Summary
   Key findings from Grocery (DVH), Foodservice (HoReCa), and Convenience (KBS). Overview of growth drivers, challenges, and macro trends.
   
2. Macro-Economic & Consumer Context
   Norwegian economy outlook 2024–25: inflation, interest rates, unemployment, consumer confidence, and global influences.
   
3. Grocery (DVH)
   • FMCG topline (value, volume, price trends Q1–Q2 2025)
   • Market structure: NorgesGruppen, Coop, Rema 1000, Bunnpris
   • Private label vs. brands, channel shifts, promo intensity
   • Shopper behavior: price sensitivity, health & sustainability focus, digital grocery
   
4. Foodservice (Servering)
   • Market size & growth (value and volume)
   • Structural trends: outlet types, employment, consolidation
   • Consumer & operator dynamics: local sourcing, experience economy, sustainability, labor & margin pressures
   
5. KBS (Convenience, Kiosk, Bensinstasjon)
   • ~3,500 outlets in 2024
   • Role of “food on the go” vs. grocery
   • Menu trends: hot food, snacks, beverages
   • Electrification and fuel-station decline
   
6. Sustainability & Innovation
   Industry initiatives, consumer demand for greener/healthier options, packaging & waste reduction, digital efficiency tools.
   
7. Opportunities & Risks
   • Grocery: private label pressure, digitalization, price wars
   • Foodservice: premiumization, tourism-driven growth, but cost pressure
   • KBS: redefining convenience in a low-fuel future
   • Macro risks: inflation, labor shortages, geopolitical uncertainty
   
8. Strategic Implications
   Clear recommendations for suppliers, distributors, and retailers on how to win in Norway.

Why this Report Matters

• Based on Nielsen NIQ, Gane & Graf 2025, and leading Norwegian data sources (SSB, Norges Bank, TradingEconomics).
• Covers the full value chain from retail to foodservice and convenience.
• Actionable strategies grounded in current numbers and trends.

Buy the full Market Report: €995 (link coming soon)

Gain a complete understanding of Norway’s grocery, foodservice, and convenience markets — and secure your entry into one of Europe’s most attractive markets.

For more information, contact: Trade and Distribution Norway AS, info@tradeanddistribution.no, Tel +47 45 20 84 04.