ÅPNINGSTIDER | TIRS – ONS 10-18 | TORS 10-19 | FRE 10-16

I hallen til UMAMI ARENA med utstillere og folk

Welcome to Norway’s largest arena for the food and beverage industry

Everything’s ready to go and ticket sales are open for UMAMI ARENA 2023!

NOVA Spektrum extends a warm welcome to the largest and most important gathering for the food and drink industry in Lillestrøm on 14–17 February 2023.

UMAMI ARENA will be tightly packed with highlights. There’ll be hundreds of exhibitors representing a huge range of national and international enterprises from big brands to small, local producers. A whole bunch of business luminaries and politicians will be coming along, including ministers. You got it, everyone comes to UMAMI ARENA!

We’ll also be hosting an international culinary championship as well as many other national competitions demonstrating expertise and creative flair in different food and drink disciplines.


Exhibitors lighting the path
At UMAMI ARENA you’ll have the chance to connect with well-established names and new players from Norway and abroad who are leading the way with new products and smart solutions – the pace of innovation in the industry is truly impressive!

Meanwhile, no less than nine industry associations are cooperating in a broad coalition to attract more qualified personnel to the industry. It’s just one way the foodservice branch is coming together to make a strong contribution to Norway’s future.

See the UMAMI ARENA exhibitor list

There will be expert seminars with many exciting presentations. This photo is from the SMAK fair in 2020 when the theme was ‘Together we’re building food nation Norway’.

Inspirational theme
The theme for UMAMI ARENA 2023 is ‘The Power to Take Norway Forward’ – and the industry its flexing its muscles with a lot of exciting content on the menu. The Opening Conference will fire the starting gun. With the same theme it aims to discuss and build expertise on how to maximise recruitment opportunities to the industry.

The Opening Conference also serves as the National Conference for the restaurant and food studies organised by UMAMI ARENA together with the nine industry associations. Minister of Agriculture and Food Sandra Borch will be just one of the high-profile politicians and business leaders participating.

Previous HoReCa Honorary Award winners (from left) Bent Stiansen in 2020, Arne Brimi in 2017 and Jan E Rivelsrud in 2014.

Honorary Award for outstanding contribution
The Opening Conference will also see the HoReCa sector award its highest accolade to an individual who, in addition to prominence in the industry over many years, has set a great example as an a employer with high ethical standards and quality talent management (especially in terms of employing apprentices), as well as delivering good or satisfactory financial results over time. The winner will also have been an innovator grounded in the Norwegian here-and-now.

The prize was last awarded three years ago to veteran restaurateur Bent Stiansen of the Michelin-recommended Statholdergaarden restaurant in Oslo.

Team med kokker som jubler på matmessen
Some of the lucky National Championship winners at the SMAK 2020 fair in 2020.

National and international competitions during UMAMI ARENA week
We kick off on Tuesday 14 February in the Master Kitchen with a Junior Cooking Competition between Norway and Sweden. We’re promising high tempo and excitement – and not least inspiration from learning how the best junior chefs set about their work. There’ll also be National Competitions in everything from coffee art to gelato/ice cream, Pastry Cook of the Year, Green Cook of the Year, and the Pizza Champion Cup. Young contestants will also be competing to win the coveted titles of Jeune Chef Rôttiseurs and Jeune Sommelier.

UMAMI NIght – networking in a social setting
As in previous years, one of the highlights is the Opening Party on the first day. This year we cordially invite you to UMAMI Night – a lively evening of mingling and live music on 14 February from 9:30 pm to 12:30 pm at The Hub in downtown Oslo.

The performance later in the evening of the Norwegian group Madcon is guaranteed to get things buzzing. These guys are famous for their on-stage energy, so expect a performance that packs punch.

This is the place where everyone in food and drink industry meets
Save the date and secure a ticket to the industry’s largest gathering for everyone who works in the food and drink business. Discover new opportunities with new products, solutions and partners, and draw inspiration for your own daily work. We look forward to seeing you!


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