Norges Varemesse has worked hand in hand with the food and drink industry since 1995, developing events, exhibitions and activity to support its ongoing development and success.
With UMAMI ARENA we aim to build on the huge success of SMAK 2020, which welcomed 440 exhibitors and 25,700 visitors, hosted an important opening conference and presented the key trend report “Veikart for Matnasjonen Norge 2030” (‘Roadmap for The Food Nation Norway 2030’). And all this was achieved despite the looming threat of COVID-19, which would go on to effectively close down society.
UMAMI marks a new beginning – a new chapter in our history. The name is different, but we still have the same objective to support and help develop this vital, exciting industry.
The arena will inspire both visitors and exhibitors alike, enabling unique value creation, networking, experiences and knowledge sharing. This is where the future is explored and new tastes are discovered. An arena for the industry, created with the industry, to build our future success together.