During the days of UMAMI Arena 2025, we will with award the Best Stand with the assistance of a neutral jury:
- Tuesday 18 March: Presentation of three finalists
- Wednesday 19 March: Presentation of the winner of the Best Stand award
In the planning of your stand design and participation, we recommend you bear in mind the following to maximize your trade show marketing success:
Overall Impression
- Holistic concept where all elements are connected
- Inviting – Informative – Inspiring
Communication
The visitor should be able to easily perceive:
- Who is exhibiting
- The products and services presented
- The focus on professional knowledge and expertise
Creative power: innovation and news
- Stop effect attracting visitors to the stand
- Concept and message made to raise brand awareness
- Display of products and samples in a way that encourages touch and exploration
Stand personnel
- Active, pleasant and nice appearance
- Be a friendly and inviting host
Sustainability: environmental focus and minimal food waste
Pay attention to your environmental footprint before, during and after UMAMI Arena:
- Prefer use of compostable materials
- Tasting: prepare small portions and a total quantity based on the forecast from the organizer
- Plan for storing of surplus food suitable for donation
- Waste disposal according to waste fraction at the arena
Do you need assistance? Here is a list of suggestions that can make your planning go smoother.
